The typical box cover of Lucky Charms

Lucky Charms is a brand of breakfast cereal produced by the General Mills cereal company of Golden Valley Minnesota United States. The cereal consists of two main components: small toasted bits of oats and multi-colored marshmallow bits in various "magical" shapes making up over 25 percent of the cereals volume. ¹ The label features an affable leprechaun mascot Lucky animated in commercials.